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Silke Güldner

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Silke Güldner is a photography business consultant and coach dedicated to helping photographers and creative professionals grow their careers with confidence. In addition to her one-on-one consulting work, she develops hands-on photography workshops for industry associations, institutions, and creative collectives. A trusted voice in the photography industry, Silke shares her expertise as a board member of the DGPh’s Art, Market & Law section, a monthly columnist for ProfiFoto magazine, and the author of the essential photo business guide "Erfolg im Foto-Business".
  • Photography Business

Female Perspective: Visible, Connected, and Confident

How women photographers build visibility, confidence, and strong networks for a thriving photography career.
How women photographers build visibility, confidence, and strong networks for a thriving photography career.
  • Photography Business

Acquiring Clients is not Random and Waiting is not a Strategy

Learn how to win clients in the photography business with structured outreach and a clear acquisition strategy.
Learn how to win clients in the photography business with structured outreach and a clear acquisition strategy.
  • Photography Business

A Freebie? Your Photography Is Not a Giveaway

Photography is not a giveaway: Silke Güldner explains how photographers can price, negotiate, and communicate their value confidently.
Photography is not a giveaway: Silke Güldner explains how photographers can price, negotiate, and communicate their value confidently.
  • Photography Business

What You Deserve as a Photographer

Silke Güldner explains why photographers should rethink money, success, and pricing to increase their revenue with confidence.
Silke Güldner explains why photographers should rethink money, success, and pricing to increase their revenue with confidence.
  • Photography Business

Creativity Beats AI

Silke Güldner explains why human creativity, experience, and visual instinct remain essential for photographers in the age of AI.
Silke Güldner explains why human creativity, experience, and visual instinct remain essential for photographers in the age of AI.
  • Creativity

Choose wisely! How to make your images stand out

Select images for your portfolio and learn how to create strong photo series that present your photography in a compelling, professional way.
Select images for your portfolio and learn how to create strong photo series that present your photography in a compelling, professional way.
  • Photography Business

Wedding Photography with Emotion!

Why You Shouldn’t Photograph Everything—and How to Create Images That Move People Instead of Overwhelming Them.
Why you shouldn’t photograph everything — and how to create images that move people instead of overwhelming them
  • Photography Business

Keep at it!

How to keep your photography business going when motivation seems to fade, and why perseverance leads to greater success.
How to keep your photography business going when motivation seems to fade, and why perseverance leads to greater success.
A person in a red and white striped shirt stands against a yellow background with their face scribbled out. Text on the left reads, Better Do – Postponing Loses! next to a camera icon.
  • Photography Business

Better do Postponing loses!

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Prioritize what really matters for your photo business. Learn how to avoid delay traps and focus on tasks that drive long-term success.
A woman in a pink top points to herself, standing against a purple background. Text reads: Make the Choice! Many Styles Are Too Many Styles, next to a light bulb icon on a light-colored background.
  • Creativity

Make the choice!

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Why photographers should focus and position themselves in a specific area of photography
A man in a red shirt stands against a red background, giving both a thumbs-up and a thumbs-down. Text beside him reads, Ups and Downs in the Photography Business! How to Get Over Your Self-Doubt.
  • Photography Business

Ups and downs in the photography business!

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Why self-criticism doesn’t always help, and how to motivate yourself in difficult times
Two men smiling and pointing at each other stand in front of a blue background. One has curly hair and a beard, wearing an orange shirt; the other wears a beanie and a white t-shirt. Text reads: Win-Win! Photo Business With Representation.
  • Photography Business

Win-Win! Photo business with representation

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Wonder how to advance your career as a professional photographer? One option is to be represented by a photo agency. But is it really the best option for you?
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  • Photography Business

Say something! Find the right words about your work

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Learn how to write a compelling “about” section for your photography portfolio. Tips on storytelling, self-presentation, and turning visitors into clients.