Do you want to make a career out of photography and not only gain recognition and followers, but also take on challenging assignments that require a professional to complete? Photography is fun when you can do what you want. But it takes more than creativity and a good eye to be a professional photographer.
The value of your work: pricing and client communication
Challenges in the photography industry: pressure, changes, opportunities
Photography continues to hold a magical appeal for many, but the industry is under pressure. Whether you’re just starting out in photography or changing careers, the challenges are similar. The future of professional photography is in flux, and the industry is looking for strategies to counteract falling prices and lack of appreciation. The glut of images, the multitude of photographers and clients swirling around prices like a raging storm can be a little daunting. But there is a ray of hope: the difference between being a wannabe professional and actually being a professional. This is where conversations and negotiations with clients come in to emphasize the photographer’s performance and skills. A look at the five key points of professional photography can help you recognize the stages and value of professional contract photography and improve your own photography business.
Your path to becoming a professional!
Acquisition, marketing, order placement, order processing, quality assurance and workflow – these are the key points in your photo business. Personality and professional communication are crucial when getting to know yourself and presenting yourself for work. A successful job is the best form of self-promotion and leads to new opportunities. Your portfolio, look and visual language are the foundation for getting the job. The ability to handle the unexpected with team spirit, networking, and experience is essential in order processing. Quality assurance is not only about the production itself, but also about constantly defending your positioning, personality and expertise. Your workflow, the organization of the back office and the management of processes are crucial for the smooth and efficient running of your photo business.
Reflect on yourself!
Recap
- The value of photography is more than the ability to take stunning photos.
- Pricing and client communication are critical to a solid reputation with clients.
- Strike the right tone in personal communication, even with demanding clients
- Prepare for the unexpected in your job and handle difficult situations with team spirit, networking and craftsmanship.
- Maintain your “business course”: acquisition, marketing, prospecting, order processing, communication and quality assurance.
